How to Work with Kristina
She is the person you call when things are not working. And you are ready for someone to actually help.
Customers come to work with Kristina because they are overwhelmed by everything they could be doing and want someone they trust to help them understand what actually matters, what to focus on next, and how to move forward with confidence.
With over twenty years of experience working with service based small businesses, Kristina has seen it all. And she knows exactly what it takes to cut through the noise and make things work.
You do not have to figure this out alone.
This is a free fifteen minute phone call with Kristina. No pitch, no pressure, no preparation needed. You share where you are, she listens, and together you figure out if and how she can help. That is it.
You know you should be showing up online more consistently, but there is never enough time.
You suspect your website needs work, but you are not sure where to start.
You have tried running ads without feeling sure the foundation was solid enough.
Does This Sound Like You?
You are a service-based business owner wearing every hat in your business. Marketing, operations, client work, admin. All of it falls on you.
Maybe some of this sounds familiar:
You post on social media in bursts, then go quiet for weeks.
You hired someone before and it did not go the way you hoped.
You know there are tools that could help, but figuring out which ones feels overwhelming.
You are not looking for another person to give you a list of things to do. You are looking for someone you can trust to look at your specific situation and tell you honestly what actually matters and what to do next.
That is exactly who Kristina works with.
Free. 15 minutes. No commitment.
What Happens When You Work with Kristina
Working with Kristina starts with one simple question. Is your business set up to be found, and when people find you, does it make them want to reach out?
For most service-based businesses the honest answer is not quite. Kristina helps you fix that.
She Listens
She wants to understand your business, your goals, and what has not been working. No assumptions, no cookie cutter answers. Just a real conversation about where you are and where you want to be.
She Finds the Gaps
Your website. Your Google Business Profile. Your social media. Your systems. She finds the gaps, the missing pieces, and the things that are quietly working against you.
She Tells You the Truth
Not what you want to hear. What your business actually needs. In plain language that makes sense and gives you a clear path forward.
What Most Service-Based Businesses Actually Need.
After years of working with service-based small business owners, Kristina has found that most of them need the same core things in place before anything else will work consistently. Most businesses we work with are missing at least three of these. How many apply to you?
A website that clearly communicates who you are, what you do, and how to reach you
A Google Business Profile that is accurate, optimized, and working in your favor
Business listings that make you findable across the web
Video content that shows the real people behind the business
A reliable way to capture and follow up with leads
Systems that keep everything from falling through the cracks
If any of these pieces are missing or broken, your marketing is working harder than it needs to and delivering less than it should.
Kristina helps you see exactly where you are, what is missing, and what to fix first.
Free. Fifteen minutes. No commitment.
A Simple Path Forward
Once Kristina understands your business and your goals, everything moves through three clear stages.
01
Get Clear and Get Visible
Make sure your foundation is solid and your business is showing up accurately and consistently everywhere it needs to be.
02
Attract the Right Clients Consistently
Show up regularly through content, social media, and video that sounds like you and speaks directly to the people you want to serve.
03
Make It Work and Keep It Working
Put the right systems and processes in place so your business runs more smoothly and consistently without everything falling on you.
A Note on AI
You are hearing about AI everywhere right now. And yes, Kristina uses it. Her team uses it. And they help their clients use it too.
But here is what Kristina believes with everything she has. AI is a tool. You are the human. And the human always comes first.
Your story, your voice, your relationships. Those are what make people choose you. What AI does is help you show up more consistently and take some of the weight off your plate so you can focus on the work only you can do.
Kristina is not a one-click AI company. She is a real person who uses real tools to help real businesses.
Visit the AI Tools and Resources page.
How You Move Forward Is Up to You
There is no one size fits all answer here. Once Kristina understands your business you choose the level of support that makes sense for where you are right now.
Get Clear
You want an honest assessment and a clear roadmap. Kristina reviews your online presence, finds the gaps, and gives you a plan. You take it from there and make it happen.
Best for business owners who want clear direction and are ready to implement it on their own.
Get Support
You want someone in your corner as you build and implement. Kristina works alongside you, keeping you focused, answering your questions, and making sure the strategy stays on track.
Best for business owners who want to stay involved but do not want to figure it out alone.
Get It Done
You are ready to hand it off completely. When you reach that point, Kristina's team at So In Media Group steps in and takes the strategy from plan to reality.
Best for business owners who are ready to stop doing it themselves and hand it to a trusted team.
Free. Fifteen minutes. No commitment.
When You Are Ready for a Team to Take Over
Kristina is also the co-owner of So In Media Group, a full-service digital marketing agency she built alongside her husband Josh.
When you are ready to hand off the execution entirely, the So In Media Group team steps in. They bridge the gap between the strategy Kristina gives you and actually making it happen, handling everything from your website and content to your social media, systems, and ongoing marketing.
And because Kristina is at the center of both, you never feel like you are starting over. The strategy stays intact. The relationship stays the same. The execution simply gets handled.
What People Say About Working with Kristina
“We didn’t know what we didn’t know, and Kristina has been phenomenal at helping us through all of that.”
— Owner, Wedding and Event Venue
Kristina does a wonderful job of breaking down marketing and social media for me, and has helped me not be so overwhelmed.”
— Owner, Local Small Business
“They’re a great bunch of people, and they will get it done for you.”
— Owner, Local Service-Based Business
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It starts with a conversation. Kristina listens to where you are, reviews what exists about your business online, and gives you an honest picture of what you need and what to do next. From there you choose the level of support that makes sense for you.
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No. Every relationship starts with a simple fifteen minute conversation. From there you decide together what makes the most sense for your business and your goals. No pressure, no obligation.
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Kristina works with service-based businesses of all sizes, from solopreneurs and solo practitioners to established companies with multiple locations and large teams. Industries she regularly works with include coaching, consulting, home services, trades, cleaning and restoration, health and wellness, events, and creative services.
If you are a service-based business and something in your marketing, your online presence, or your systems is not working the way it should, there is a good chance Kristina can help. The best way to find out is to start the conversation.
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That is completely fine. Kristina can help you with a specific area of your business whether that is your website, your Google Business Profile, your content strategy, or your systems. And she will always be honest with you about how everything connects so you can make informed decisions about what to prioritize.
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So In Media Group is the agency Kristina co-owns with her husband Josh. When you are ready to hand off the execution entirely, their team handles everything from strategy to implementation on an ongoing basis. Kristina stays involved throughout so the relationship and the strategy stay consistent.
Frequently Asked Questions
Ready to See What This Looks Like for Your Business?
It starts with one conversation. Fifteen minutes. No pressure. No pitch.
Just Kristina, listening, being honest, and helping you figure out exactly what your business needs next.
This is a free fifteen minute phone call with Kristina. No pitch, no pressure, no preparation needed. You share where you are, she listens, and together you figure out if and how she can help. That is it.
Not sure if you are ready to talk yet?
Start with the Behind the Strategy podcast where Kristina shares practical strategy and honest advice every week. Or browse the blog for articles organized around the three things that matter most for your business. Foundation, visibility, and systems.
When you are ready, the conversation is here waiting.
