Behind the Strategy
A Weekly Podcast that Helps Service-Based Businesses Get Found, Get Clients, and Keep Them.
Behind the Strategy is a weekly podcast covering the real things that move the needle for service-based businesses. Marketing, visibility, systems, and strategy. One practical topic at a time. No fluff, no hype, no theory."
Because running a service-based business is hard enough. Understanding your marketing should not be.
New episodes drop every week. Subscribe so you never miss one.
This show is for service-based business owners who are tired of doing all the things and still not seeing results.
You are working hard. You are showing up. But something is not clicking. Your phone is not ringing the way it should. Your website is not bringing in the clients you expected. Your marketing feels scattered and inconsistent. And honestly you are not sure where to even start.
You do not need more ideas. You need clarity on what actually matters and what to do next.
That is exactly what this show is here to give you.
Built for Business Owners Like You
Real Questions. Real Answers.
Every episode is built around the real questions service-based business owners are already asking. Questions like:
Why is my business not showing up when people search for what I do?
Is my website actually bringing in clients or just sitting there?
How do I get more leads without spending more money on ads?
How do I stay consistent with my content without burning out?
Where do I even start when everything feels like a priority?
If any of these sound familiar, you are in the right place.
Listen Right Here
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Behind the Strategy, Available Everywhere
Behind the Strategy is available on all major podcast platforms. Subscribe or follow on your favorite platform so you never miss a new episode.
Streaming platform logo block: Spotify, Apple Podcasts, iHeart, YouTube Podcasts, Amazon Music, and more
Meet the Host Behind the Strategy
Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group, a full-service digital marketing and systems agency serving service-based businesses across the country.
Kristina is not talking about marketing strategy from the sidelines. She is in it every single day. She works directly with service-based businesses every week, reviewing their websites, optimizing their Google Business Profiles, building their systems, and creating their marketing from the ground up.
What you hear on this podcast is what she is actually doing with real clients right now. The strategies that are working. The mistakes she sees over and over. The things that make the biggest difference for real businesses in the real world.
With over 20 years of experience across industries including home services, trades, real estate, healthcare, events, and beyond, Kristina has built a reputation for one thing. Taking something that feels overwhelming and making it feel completely manageable.
For over 300 episodes she has shown up every single week to do exactly that.
Kristina has been showing up every single week for over 300 episodes. That is 300 weeks of consistent, practical content built entirely around helping service-based business owners understand their marketing and build systems that actually work.
The show has evolved over the years, just like the businesses Kristina works with. But through every evolution the mission has stayed exactly the same.
Helping business owners cut through the confusion, understand what actually matters, and move forward with clarity and confidence. Whether you are brand new here or you have been listening from the beginning, there is an entire library of hundreds of episodes ready for you right now.
Over 300 Episodes and Counting
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Behind the Strategy is a weekly podcast for service-based business owners who want practical, no fluff guidance on marketing, visibility, and business systems. Each episode covers one real topic with clear, actionable guidance built for small business owners who are short on time and need to know what actually works.
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This show is for service-based small business owners and solopreneurs who feel overwhelmed by their marketing and are not sure what to focus on next. Whether you are just getting started or you have been in business for years, if you want clarity on how to get found, get clients, and keep them, this show is for you.
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The show covers the real things that move the needle for service-based businesses. Google Business Profile optimization, website strategy, content creation, social media, lead follow-up systems, CRM setup, AI tools, SEO, and more. Every episode is one practical topic designed to help you take action.
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New episodes drop every week. You can subscribe on any major podcast platform including Spotify, Apple Podcasts, iHeart, and YouTube Podcasts so you never miss one.
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Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has over 20 years of experience working with service-based businesses and hosts Behind the Strategy to share what she is doing with real clients every day. She is known for making complex topics feel clear, practical, and immediately actionable.
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Yes. The podcast is where Kristina shares what she knows every week for free. If you are ready to talk about your specific business, it starts with a free fifteen minute call. No pitch, no pressure, just a real conversation about where you are and what might help. Book at kristinastubblefield.com/book-a-call.
Frequently Asked Questions
Want to Work with Kristina Directly?
The podcast is where Kristina shares what she knows every week for free. But if you are ready to talk about your specific business and get a clear picture of what you actually need, that is a different conversation.
It starts with a free fifteen minute call with Kristina. No pitch. No pressure. Just a real conversation about where you are and what might help you move forward.
Book a free 15 minute call